Perception takes a daring leap

— 2014

Teaching a class to design and organize the graduate exhibition of the design faculty in Augsburg University AS.

Contribution

Teaching
- Editorial Design
- Identity Design
- Exhibition Design
- Photography

Client

University of Applied Sciences,
Augsburg, Germany

About

A holistic campaign was developed for the exhibition with the guiding principle of a change of perspective, which is reflected in all elements/components both visually and intellectually. This can be clearly seen in the 300-page catalog, which must be turned once after each chapter in order to continue reading. The layout forces the viewer to think regularly. Not only in the layout, but also in other respects, the students had to submit to the main theme of the change of perspective they had devised. Three different techniques were developed to portray the more than 100 graduates and 26 lecturers for the catalog. Using mirrors, mirror shards and kaleidoscope-like repairs, interesting and unique portrait photos were developed without any subsequent image processing. There were nine different motifs for the posters, some of which contained text and some only images. No poster was hung „normally“. You had to look at the ceiling, at steps, hold your head at an angle – in other words, be constantly open to new things, change your perspective and, at best, walk away somewhat inspired.