— 2015
Fferta is founded by fashion
designer Bogdan Leffertstra to introduce an inclusive synergy between the body, mind and the world. Fferta is creating a holistic fusion of physical elements in a considered coat to advance the revelation of genuine self-expression.
Logo-Design
Flyer-Design
Visual Language
Beau Leffertstra
The logo and visual identity support a holistic fashion concept that challenges binary norms and linear systems. Clothing becomes a flexible interface between body, identity, and environment – adaptable, resource-aware, and open to temporary meaning.
To reflect these ideas in the logo and wider CI, I developed a typographic system combining two fonts – one serif, one sans – merging not only in the logo itself, but in all written communication of the brand.
— 2015
Fferta is founded by fashion
designer Bogdan Leffertstra to introduce an inclusive synergy between the body, mind and the world. Fferta is creating a holistic fusion of physical elements in a considered coat to advance the revelation of genuine self-expression.
Logo-Design
Flyer-Design
Visual Language
Beau Leffertstra
The logo and visual identity support a holistic fashion concept that challenges binary norms and linear systems. Clothing becomes a flexible interface between body, identity, and environment – adaptable, resource-aware, and open to temporary meaning.
To reflect these ideas in the logo and wider CI, I developed a typographic system combining two fonts – one serif, one sans – merging not only in the logo itself, but in all written communication of the brand.
this is a secret love letter
you just discovered. <3
See you ... !
