DOVO is a love brand already. Or lets say a
Corporate Manual
Corporate Design
Brand Book
Workshops
Flyers
Labels and more
Shootings
Production
Moodboards
Concept-Creation
Set-Design
Styling and H&M direction
Actual Shoot
Post production
3d-Models of all bottles
3d-Product-Renderings
3d-Animations
3d-Graphics, Bottle-Close-Ups
Product Mockups
Corporate Identity
Brand Strategy
Pitch-Decks
Ad-Campaign Concepts
Mini-Campaigns
In the beginning, all that was needed was a logo and a corporate vision, showing the character of the brand and have enough content and elements to create a pitchdeck, that would convince first investors.
FIRST ELEMENTS
The first set of Logo, visual identity and look and feel were really the first, quick and dirty solution to start extremely fast, without being lost in perfection in any way. Still, as one can see today, the basic mood of Kolonne was born.
THE PITCHDECK
After the first Deck, quickly iterations led to a second version, and a third. Until now it is version 50 or more, so everything keeps improving and adapting to new challenges on the way.
Using those first elements for over a year gave financial and æsthetical proof that it is time for a more defined corporate identity and brand strategy on a visual level.
CI-MANUAL
After several workshops and presentations, a re-design of the logo, a defined brand typography and a set of patterns led to a clear look, shaping the future of Kolonne Null.
FIRST NEW LABEL
The key element of the new redesign was the new system of how the labels of the bottles will work in the futere. Columns, a huge golden "Null" in the middle and patterns as a base allowed to build the whole collection. Details were added, slight color changes were done, every iteration was a chance to solidify or rethink the label for the best outcome possible.
BRAND BOOK
A Brand-Book defines the spirit of the brand and the way the Brand aimes to be perceived. I gave us a first chance to feel the visual vision of the brand. Even if the first version was full of memes and stock footage. Still, it became a benchmark, that later led to beautiful shootings so that the place-holder pictures could be removed bit by bit and the vision became reality.
As the CI was developed and the brand grew, more stationary and printed things were needed to communicate on many levels. Branded boxes, flyers etc. were needed hence created.
PRINT MATERIALS
More and more things were needed since demand for alcohol free wine grew. The purpose is and was, to keep everything in a re-recognizable Style that is clear, bold and different to a usual wine brand or start-up-company-design.
NEW LUXURY
The aim of Kolonne Null was always to take the challenge with the big ones. Not to stay a little start-up with fancy young design, but to look fancy and appealing enough to be taken seriosly by non-alcoholic but also alcoholic competitors. In their Packaging, but also in the way how it is presented.
Now was the time for a photographic counter part to be strong support for the bold statements that were made by the design of the brand. With those it was easy to decorate a new website or to exhibit as a brand on a trade fair.
SHOOTING CAMPAIGNS
The first shooting was a test, turning out successful. Low budget, but high motivation, good preperation and many photos planned, that also half of them coming out good enough. This was the principle that was also repeated in another shooting years later, and again worked perfectly.
ONLINE SHOP
Even if there was a webshop before, it was not optimized and not designed in the new design, with all the corporate fonts etc. Simplifying the website made it way more clear to shop at KolonneNull.com and increased the overall value of the webshop.
PROWEIN
ProWein is the wolds biggest Wine-Tradefair and as Kolonne Null we challenged us as much as the visitors every year to create a space that is more than the usual wine-Trade-Fair-Stand. The aim was also to not create something that lasts only for the three days of the fair, but can be transported, used in the office and be even re-used another year at the fair. So we created tables, an altar with a big screen in the middle and with shelves, that can be filled differently each year.
Having a brand that is more than it’s product leads to recognition possibilities on another level. Brands want to collaborate to build stronger credibility or just for fun, since the product fits to a certain campaign, topic, etc.
KOLONNE x CHEEX
A beautiful collaboration happened with the educational adult-content plattform CHEEX. The two brands merged in stunning monochrome label creating a sparkling wine bottle that was one of the most beautiful ever. Promoting consent and soberness during sex and first dates, CHEEX also initialized a study, showing how many percent of Gen-Y and Gen-Z tend to drink or not drink in dating situations. Putting a spotlight on substance-abuse and unpleasent dating experiences, that are often not talked about due to shame or fear of the dating-partners.
PARTNERS
Over the time, with a growing recognition more and more stores want Kolonne, from Bio Company to KDW, ALSTERHAUS, etc, Restaurants have Kolonne on their menu (even some with Micheline-Stars), events ask for it and many more. It is exported to many european markets, to the US, to Australia, Japan, China, .. it could be said, it's a success so far.
Just a tiny bit can be shown here. Hopefully the case still gave an idea of the variety of tasks and the vast amount of effort taken to make this brand a beautiful, unique and special character, that is more than just a brand for alcohol free wine.
To be continued ...