DOVO is a love brand already. Or lets say a
Labels and more
Styling and H&M direction
3d-Models of all bottles
In the beginning, all that was needed was a logo and a corporate vision, showing the character of the brand and have enough content and elements to create a pitchdeck, that would convince first investors.
Using those first elements for over a year gave financial and æsthetical proof that it is time for a more defined corporate identity and brand strategy on a visual level.
As the CI was developed and the brand grew, more stationary and printed things were needed to communicate on many levels. Branded boxes, flyers etc. were needed hence created.
Now was the time for a photographic counter part to be strong support for the bold statements that were made by the design of the brand. With those it was easy to decorate a new website or to exhibit as a brand on a trade fair.
Having a brand that is more than it’s product leads to recognition possibilities on another level. Brands want to collaborate to build stronger credibility or just for fun, since the product fits to a certain campaign, topic, etc.
Just a tiny bit can be shown here. Hopefully the case still gave an idea of the variety of tasks and the vast amount of effort taken to make this brand a beautiful, unique and special character, that is more than just a brand for alcohol free wine.
To be continued ...